Stats

Studies estimate the median age of all home buyers (including repeat buyers) to be as high as 59 years old.

All the experts agree: direct mail advertising to new homeowners is one of the most effective marketing strategies available!

• New homeowners are stable — they just made a huge commitment to the local community.
• New homeowners are credit-worthy with above-average income.
• The U.S. Census Bureau reports 11–12% of Americans move yearly. We help you replace customers and welcome new families.
• New movers typically spend more on goods and services in the first 90 days after moving than non-movers spend in 5 years.
• Contacting new residents within 60 days of their move is 8× more successful than contacting an established resident, and they’re 5× more likely to become long-term customers if you reach them first.
• Recently moved consumers are searching for new relationships with a wide variety of businesses and services. Get ahead of the competition by being first to market.